Mechanical drawing
I have been exploring industrial design for more than 10 years, opening up the possibilities offered by machines.
My work aims to highlight the sensitive dimension contained in mechanical forms.
I combine traditional techniques, such as drawing, with mechanical tools, like pen plotters. I use a variety of graphic tools, including pens, brushes, and homemade graphic tools, in combination with robots to push their creative limits and emphasize the human and poetic dimension that industrial production can bring.
I work with brands in different industries like fashion, food, retail and innovation, to help them extend their universe, integrating the precision of machines with the emotion of art.
I translate this approach to food in my design studio Mâche&Maché.
About
“Arnaud Pfeffer is an industrial designer and digital artist living and working in Paris.
In his work he combines the delicateness of hand drawings with machine precision and the endless possibilities of different brushes, inks and tools.
It is this confrontation of a perfect mechanical movement with the materiality left by the trace of the tool that particularly interests him. In this process the graphic accident and the unforeseen are all the more visible as the drawing is delegated to a movement of an inhuman precision.
To maintain this resonance, he designs his own graphic tools and diverts existing machines. From his training in design and engineering, he has developed an affinity for digital drawing, industrial processes and rapid prototyping tools (CNC, laser cutting) used in industrial creation. From this also stems his plastic approach starting from the lines present in everyday forms, which he interprets with 3D design software.
Inspired by the maker movement, his research goes through the detour, he creates links between craft and industrial process, with an experimental approach in which the process of creation and as interesting as the object created.
“I hijack existing machines like tattoo machines, tinker with mechanisms like rotary brushes, iterate within the same tool to explore the sensitive production that can be obtained robotically.”
His approach to color is done both through the tools he uses, brushes, felt pens and pens, to obtain different graphic games of tracing and superimposition of colors. He also adapts his inks to control their parameters such as saturation, viscosity or roughness.”
Gabrielle Debeuret Associate Founder, Galerie Data.
COLLABORATIONS
Burberry
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Rimowa
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SHOWStudio
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Paper Collective
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Caran d'Ache
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Bongénie Grieder
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Caran d'Ache
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Petit Pli
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Thinking Mu
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Burberry • Rimowa • SHOWStudio • Paper Collective • Caran d'Ache • Bongénie Grieder • Caran d'Ache • Petit Pli • Thinking Mu •
Press, event & exhibition
2024
Petit Pli - London
Creation of a collection with children's clothing brand Petit Pli.
Thinking Mu - Barcelona
Creation of a collection with clothing brand Thinking Mu.
Drawing Future - Lausanne
Exhibition and performance in collaboration with Caran d’Ache.
Beyond the Clock - Geneva
Workshop around time and drawing machines with students from HEAD Master's degree in Media Design.
2023
Fonts & faces #10 — This is not the hand
International typography symposium.
Tracing the Line — Vetro Editions
AR publication featuring 100 contemporary cutting-edge artists.
EAU - Paris
Collective exhibition realized by See Marais gallery.
Patterns - Lyon
Exhibition realized by Le cabinet de curiosités.
2022
SHOWStudio - London
“The Illustrators carving the future of fashion illustration”
Process Magazine #31
Quarterly magazine highlighting creation, available online and in art spots in Paris.
COLOR[FRAME], a vision of color in generative art - Paris
Exhibition realized by the Galerie Data around generative art.
Dedicated to the theme of color, it is hosted by Plateforme Paris.
Live performance at Maison et Objet - Paris
To launch my print collection in collaboration with Paper Collective.
Voies Parallèles - Saint-Étienne, France
Exhibition organized by Galerie des Curiosités during the Design Biennial, from April 06 to July 31 2022.
2021
A.R.E: Augmented Reality Exhibition - London, Berlin
A.R.E is a collection of portable generative art showcasing the work of 31 international artists. It is selected and curated by Generative Hut founder Pierre Paslier, and Luca Bendandi of Vetro Editions, who is also the publisher of the book.